Postcards need no envelope, so the message is seen the moment the mail arrives. That is why they remain one of the most effective ways to reach local customers.
A 6 x 4 in postcard is the cheapest to mail and fits every letterbox. Go bigger only if the extra space carries a clear offer.
Put one message on the front, one call to action on the back, and a way to measure results, such as a discount code or a QR code.
A 14 pt gloss stock keeps its shape in the post and makes photography look vivid.
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