A poster is seen from a distance, so the rules are a little different from a flyer. Start with the final size and keep the most important text large: a…

Both carry a big printed graphic, but they are made for different places. A vinyl banner is fixed to a fence, a wall or a stage with grommets or pole…

Gloss paper makes photos look bright and saturated, which is great for menus, travel and product flyers. Matte paper is easier to read and to write on, so it suits…

Use both sides: your name and contact details on the front, your logo, a short line or a QR code on the back.