A flyer has about three seconds to earn its place on a fridge or a desk.
Lead with one clear message and one strong picture. Put the offer, the date or the price where the eye lands first.
Give people a reason to keep it: a voucher code, a calendar of events or a useful price list.
Print on a thicker stock. A 250 gsm matte flyer feels like a card and survives a trip in a bag.
And always add a way to reach you: web address, phone and a QR code that links to the right page.
