A good label design on the wrong material peels, smears or fades. Ask three questions: does the product get wet, is the surface smooth, and should the label stand out or disappear?<\/p>\n\n\n\n
Waterproof and oil-resistant: the safe choice for bottles, jars that go in the fridge, soap, candles and cosmetics.<\/p>\n\n\n\n
Matte paper takes a pen and suits dry goods, boxes and envelopes. Do not use it on products that sweat or sit in water.<\/p>\n\n\n\n
The brown, natural look suits coffee, craft and handmade products. Kraft is paper: for dry goods only, and white ink is used when a colour must stay bright.<\/p>\n\n\n\n
Clear labels give the “no-label look” on glass. Print a white underlayer where you need solid colours, and keep the artwork bold: fine detail disappears on a see-through background.<\/p>\n\n\n\n
A gloss or matte laminate adds protection against scuffs and moisture, and gives the print a finish. It is worth it on rolls that are applied by machine and on anything that is handled a lot.<\/p>\n\n\n\n