{"id":39,"date":"2026-10-02T09:00:00","date_gmt":"2026-10-02T09:00:00","guid":{"rendered":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/choosing-paper-and-finish\/"},"modified":"2026-10-12T07:47:09","modified_gmt":"2026-10-12T07:47:09","slug":"choosing-paper-and-finish","status":"publish","type":"post","link":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/choosing-paper-and-finish\/","title":{"rendered":"Choosing paper and finish for business cards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A business card is the smallest piece of print you will hand over, and people judge it by touch. Paper and finish matter more than the layout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paper<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Uncoated<\/strong> feels natural and takes a pen. It suits quiet layouts and one or two colours.<\/li><li><strong>Silk<\/strong> has a smooth, slightly soft surface that shows photos and full colour cleanly.<\/li><li><strong>Cotton<\/strong> is thick and soft. It takes letterpress well, where the ink is pressed into the board.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Finish<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Matt laminate<\/strong> adds strength and a calm surface.<\/li><li><strong>Soft-touch<\/strong> laminate feels like suede and deepens dark colours.<\/li><li><strong>Spot gloss<\/strong> picks out one area, such as a logo, against a matt card.<\/li><li><strong>Foil<\/strong> is applied by heat and pressure. It needs solid shapes and lines that are not too fine.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A simple rule<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choose one thing to make special: a heavy board, a foil logo or a soft-touch finish. Two or three at once rarely look better than one done well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are unsure, order a small quantity first. Maker options on the product page show how price per card falls as the quantity rises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncoated, silk or cotton, and what a laminate or foil changes.<\/p>\n","protected":false},"author":2,"featured_media":192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":1,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":181,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/posts\/39\/revisions\/181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/media\/192"}],"wp:attachment":[{"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.cmsmart.net\/cmsmart-marketplace\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}